Guides
Marketing in Japan, explained
Practical guides for global brands and apps planning to reach Japanese consumers, written by our team in Tokyo.
How to Enter the Japanese Consumer Market: A Practical Guide for Global Brands
How Japanese consumers decide, which channels matter, and a step-by-step plan for your first launch in Japan.
Read the guideUGC and Creator Marketing in Japan: How It Works and What to Watch For
How to run UGC and creator campaigns in Japan, from casting and briefing to disclosure rules and measurement.
Read the guideLINE Marketing in Japan: A Guide to LINE Official Accounts for Global Brands
Why LINE is essential in Japan and how to use a LINE Official Account to turn followers into repeat customers.
Read the guideLocalizing Your Landing Page and App Store Listing for Japan
What Japanese customers expect from a landing page or App Store listing, and how to localize beyond translation.
Read the guideContact Us
Let’s start a conversation
Tell us about your product and where you want to take it.
Get in touch
Planning a launch in Japan, or want to talk about an app? We’d love to hear from you.
Common topics
Japan launchUGC campaignsSocial mediaLINELocalizationApp development